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Gaze evaluation of the St. Erik Eye Hospital web page

In 2010 St. Erik Eye Hospital worked out a more accessible and recipient adapted website. To evaluate navigation, search feature and the information on the contact pages we performed a user test in form of an eye-tracking study. The aim was to ensure that the audience found relevant information. 10 people got to test the new site by using eye-tracking equipment. The result showed that there were potential in the classification of substances and menus, the search function to display and menus location and appearance. Using the test results we were able to adjust the data structure, improve navigation and develop our internal search engine.